You are in control of your data. We want to stay in touch with you and keep your information in accordance with your wishes. Depending on your preferences, you will receive communications via post, email, telephone and social media. We would like to ensure that our interactions with you are appropriate and cost-effective. We will pay attention to your responses (including e-tracking) and, from time to time, may use your data for profiling, targeting, and research purposes. Your information will be held securely by the University of Birmingham and will only be made available to our academic & administrative departments, recognised alumni groups, and trusted agents acting on behalf of the University. Information on how your data is held and used is set out in our Data Protection Statement at www.birmingham.ac.uk/alumni/data protection. If you wish to opt-out of any contact or have any questions about your personal data, please contact firstname.lastname@example.org. For reference, our Inland Revenue Charities reference number is X7237.