You are in control of your data. We want to stay in touch with you and keep your personal information in accordance with your wishes. You will be kept updated with news from our campus, including research, educational activities and courses, events, alumni activities, and opportunities to support our fundraising and volunteering programmes. Depending on your preferences, you will receive communications via post, email, telephone, SMS text messages, and social media. We would like to ensure that our interactions with you are appropriate and cost-effective. We will pay attention to your responses (including e-tracking) and, from time to time, may use your data for profiling, wealth screening, targeting, and research purposes. Your information will be held securely by the University of Birmingham and will only be made available to our academic & administrative departments, recognised alumni groups, and trusted agents acting on behalf of the University. We will never sell your personal data or share it for non-University of Birmingham programmes. If you decide to donate to the University, you can choose whether to give anonymously or be recognised on our Donor Roll of Honour. Information on how your data is held and used is set out in our Data Protection Statement at www.birmingham.ac.uk/alumni/dataprotection. If you wish to opt-out of any contact or have any questions about your personal data, please contact Moushami Verma at M.Verma.firstname.lastname@example.org. Our Inland Revenue charities reference number is X7237.